Promoting the Boardwalk AND Port Elizabeth

I was looking for a video to post for today’s Video Friday post and found this stunning video by Sun International promoting the Boardwalk Hotel and Casino complex.  More importantly, they are promoting Port Elizabeth along with the Boardwalk.  Whoever commissioned this video and worked on the project gets that everybody has to be a destination marketer as much as a product marketer as visitors first select a destination before they choose at which establishment they want to stay.  Well done Sun International on a brilliant video.

Entrance to the Boardwalk

The Marine Drive entrance to the Boardwalk must be one of the most photographed landmarks in Port Elizabeth.  My office is above the tourism info centre just on the left as you walk under the arch and I literally see visitors taking pictures of the entrance every time I go outside.  Some of it on it’s own, some in selfies and some with friends and family in it.  But always featuring the entrance.  Perhaps the Boardwalk could put Port Elizabeth up there somewhere as well.

Boardwalk Hotel lobby lounge

The first time I entered the Boardwalk Hotel I was fascinated by the huge lobby space.  The hotel’s lobby area is more than just a space where you enter and exit as well as check in.  They created a whole lounge area in the lobby.  Hence the name Lobby Lounge.  Other than a waiting area it’s also a great spot to have a quick meeting over coffee while they also use the area to serve high tea and lunches.  The lunch menu for the Lobby Lounge has some mouth watering light lunch options on it and the prices compare to just about every other restaurant in town’s lunch prices.